Bloomberg News Article Rating

6 Ads Banned for Greenwashing by the UK's Advertising Watchdog

  • Bias Rating

    -8% Center

  • Reliability

    N/AN/A

  • Policy Leaning

    8% Center

  • Politician Portrayal

    -37% Negative

Bias Score Analysis

The A.I. bias rating includes policy and politician portrayal leanings based on the author’s tone found in the article using machine learning. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.

Sentiments

Overall Sentiment

N/A

  •   Conservative
SentenceSentimentBias
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Bias Meter

Extremely
Liberal

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Center

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Conservative

-100%
Liberal

100%
Conservative

Bias Meter

Contributing sentiments towards policy:

49% :The bank has argued that its net-zero emissions plan is in line with guidelines set by the United Nations, and that it's aligned with the approach recommended by the Glasgow Financial Alliance for Net Zero.
47% : The ASA's crackdown mirrors scrutiny of greenwashing in the European Union, which earlier this year identified common words and phrases companies use to mislead people.

*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

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