Inc. Magazine Article Rating

Winning Marketing Strategies From the Top Firms of 2024

Aug 28, 2024 View Original Article
  • Bias Rating

    -40% Somewhat Liberal

  • Reliability

    50% ReliableFair

  • Policy Leaning

    -50% Medium Liberal

  • Politician Portrayal

    57% Positive

Bias Score Analysis

The A.I. bias rating includes policy and politician portrayal leanings based on the author’s tone found in the article using machine learning. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.

Sentiments

Overall Sentiment

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  •   Liberal
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Bias Meter

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Bias Meter

Contributing sentiments towards policy:

61% : "The biggest thing we're following is the rise of social commerce thanks to TikTok," says Shane Hohenstein, founder and CEO of Minneapolis-based Voyageur Group (No. 1,191), which helps brands launch and grow online.
57% : Take Marketcall, a Pasadena, California-based lead generation agency that tops the advertising and marketing category with a three-year revenue growth rate of 11,186 percent, and sits at No. 16 overall on the 2024 Inc. 5000.
55% : As Jim VandeHei, founder of Axios (No. 2,227 in 2022), proclaimed in a headline in June:
55% : Consider Ascend Agency, an Irvine, California-based PR firm (No. 18) that bulk-buys sponsored content and ad space from publishing giants like Tribune Publishing, Gannett, and Lee Enterprises at a discount and then sells it to agencies and various brands.
53% : "Amazon has turned into an advertising machine," says Oliver Bogner, founder and CEO of Bentonville, Arkansas-based Team Go Ventures, a digital marketing company that sits at No. 43 on this year's list.

*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

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