Financial Times Article Rating

Oprah, Swift and Clooney: do celebrity endorsements matter in the US election?

Sep 20, 2024 View Original Article
  • Bias Rating

    20% Somewhat Conservative

  • Reliability

    55% ReliableFair

  • Policy Leaning

    48% Medium Conservative

  • Politician Portrayal

    15% Positive

Bias Score Analysis

The A.I. bias rating includes policy and politician portrayal leanings based on the author’s tone found in the article using machine learning. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.

Sentiments

Overall Sentiment

37% Positive

  •   Liberal
  •   Conservative
SentenceSentimentBias
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Bias Meter

Contributing sentiments towards policy:

66% : "Trump -- who was a television star as the host of The Apprentice before turning to politics -- has also welcomed celebrity endorsements for his bid for the White House.
45% : When actor George Clooney made waves earlier this summer for urging President Joe Biden to suspend his re-election bid in a New York Times op-ed, Trump declared in a post on Truth Social: "Clooney should get out of politics and go back to television.
25% : Hillary Clinton's 2016 bid for the White House was a star-studded affair -- she was even joined on stage by the notoriously press-shy Jay-Z and Beyoncé on the eve of the election -- yet she lost to Trump.
10% : Trump lashed out at the news, posting on his Truth Social platform on Sunday: "I HATE TAYLOR SWIFT!"Still, Democrats have welcomed the endorsement, which Harris campaign officials say came as a surprise to the vice-president and her team.

*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

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