CNBC Article Rating

E.l.f. CEO addresses short seller's fraud accusations

  • Bias Rating

    6% Center

  • Reliability

    65% ReliableFair

  • Policy Leaning

    6% Center

  • Politician Portrayal

    N/A

Bias Score Analysis

The A.I. bias rating includes policy and politician portrayal leanings based on the author’s tone found in the article using machine learning. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.

Sentiments

Overall Sentiment

22% Positive

  •   Liberal
  •   Conservative
SentenceSentimentBias
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Bias Meter

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-100%
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Bias Meter

Contributing sentiments towards policy:

58% : E.l.f. has seen growth even as peers in the beauty industry struggle with an inflated consumer landscape.
54% : "One of the suppliers stated E.l.f.'s purchases were down due to E.l.f. working down its inventory balance.
49% : Amin said E.l.f. asked the U.S. Customs and Border Protection in February to keep its import data confidential for "competitive reasons," so Muddy Waters' claims don't hold weight.
48% : "Hedge fund Muddy Waters said Wednesday that it had shorted shares of E.l.f., alleging that the cosmetics company had overstated its inventory numbers.
40% : "Amin dismissed these allegations, citing net sales growth from the previous quarter and consumer data outlets that show E.l.f. gaining market share.

*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

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