Daily Mail Online Article Rating

How Apprentice creator went from London to Donald Trump's inner circle

Dec 22, 2024 View Original Article
  • Bias Rating

    36% Somewhat Conservative

  • Reliability

    10% ReliablePoor

  • Policy Leaning

    12% Somewhat Conservative

  • Politician Portrayal

    27% Positive

Bias Score Analysis

The A.I. bias rating includes policy and politician portrayal leanings based on the author’s tone found in the article using machine learning. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.

Sentiments

Overall Sentiment

25% Positive

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  •   Conservative
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Bias Meter

Contributing sentiments towards policy:

77% : In response to Mr Trump's revelation of his new UK-facing role, a spokesperson for Mr Burnett said this weekend he was 'truly honoured to serve The United States of America and President Trump as his Special Envoy to the United Kingdom'.His duties will differ from those of the ambassador to the UK, a post which has been awarded to billionaire investment banker and Trump donor Warren Stephens.
68% : Mr Burnett, 64, has described himself as 'Robin' to the US president-elect's 'Batman' - and also called Mr Trump his 'soulmate' after 14 The Apprentice seasons together, in what he called 'one of the greatest relationships of my life'.
67% : Donald Trump (left) was chosen by TV producer Mark Burnett (right) to be the frontman of TV show The Apprentice, which was launched in 2004 and helped burnish the tycoon's profileMark Burnett, brought up in Dagenham in east London, has become one of America's most successful TV producers - he is pictured with his third wife, Irish actress Roma DowneyDonald Trump, pictured with producer Mark Burnett, starred in 14 seasons of NBC show The Apprentice between 2004 and 2015 - before being elected US president the following year'Mark is known for creating and producing some of the biggest shows in Television History, including Survivor, Shark Tank, The Voice and, most notably, The Apprentice.
67% : Mark Burnett was the creative force behind Survivor, Shark Tank, and The Voice and helped to kickstart Trump's reality careerIn his new announcement on the social media platform Truth Social, Donald Trump described Mark Burnett as the producer of some of the biggest shows in TV historyRead More Donald Trump official calls Lord Mandelson an 'absolute moron'The selection of Mr Burnett continues Trump's trend of filling out his incoming administration with people who have high-profile backgrounds in television or politics, or both - including his choice to be defence secretary, Pete Hegseth, a former co-host of Fox & Friends Weekend, and ex-television doctor and unsuccessful Senate candidate in Pennsylvania, Mehmet Oz.
56% : Katherine Walker, a producer on the first five series, told the New Yorker magazine in 2019: 'I don't think any of us could have known what this would become.Mark Burnett and his wife Roma Downey have worked together producing religious dramas including the miniseries The Bible and movie Son Of God and a new version of Ben-HurMark Burnett and Donald Trump were twice nominated for the Outstanding Reality Competition Programme award, at the Emmys, for The Apprentice in 2004 and 2005Read More The Apprentice insiders reveal wild details about how they transformed Trump into TV royalty'But Donald would not be president had it not been for that show.'
49% : Mark Burnett, pictured at a movie screening in Beverly Hills, California in April 2018, moved to the US in 1982 after serving in the British Army including fighting in the Falklands WarMark Burnett (left) has described himself as 'Robin' to Donald Trump's (right) 'Batman'Read More Donald Trump appoints the creator of The Apprentice as special envoy to the UKAfter the end of that year's conflict, he emigrated to the US - setting up home in California, where he worked as a nanny for families then traded T-shirts which he would buy for $2 and sell for $18 apiece beside a fence in Venice Beach.
45% : And his hiring of Donald Trump as the power-brandishing frontman of that latter series is said to have helped propel the tycoon towards the US presidency.
26% : 'I mean, if it wasn't for television, would Donald Trump be running for president?
15% : Many have asked, "Who is to blame for Donald Trump?"

*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

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