Harris launches new ad tying Trump to Project 2025, targeting Black voters on NFL Sunday

Contributing sentiments towards policy:

67% : About half of Gen Z voters, another critical group in this year's election, say they plan to vote for Harris in November, while just one-third say they'll vote for Trump, according to the results of a new NBC News Stay Tuned Gen Z Poll, powered by SurveyMonkey.Harris' campaign says that Project 2025 will also be a major focus in her highly anticipated debate against Trump on Sept. 10.
55% : In July, President Joe Biden, then the Democratic nominee, posted on X of Trump that the project "was written for him -- by those closest to him."
48% : Many of the authors of the project, as well as the conservative groups that backed it, have strong ties to Trump, including some who worked for him as president.
43% : Developed by the conservative think tank Heritage Foundation and at least two dozen allies of Trump, Project 2025 is an outline of far-right policy proposals created as a blueprint for the next Republican president.
42% : "This campaign is going to make Trump defend his indefensible Project 2025 and ensure the key coalitions this campaign needs to win in November know exactly how his extreme agenda will take their communities backwards.
33% : "In next week's debate, the dangers of Trump's Project 2025 agenda will be on full display, but this campaign won't waste a minute tying Trump to an extreme agenda that is increasingly toxic and unpopular with the voters who will decide this election," Fulks said.
16% : Displaying various images of Trump, followed by raised Black fists and other stock images, the ad shifts to how Harris offers an alternative.
16% : "Though Trump has publicly disavowed the playbook of conservative priorities on several occasions, including saying he has "no idea what it's about" in an interview this week with podcaster and MIT researcher Lex Fridman, that hasn't stopped Democrats from directly linking Trump and the project in their messaging.

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