Political Campaigns Flood Streaming Video With Custom Voter Ads

Contributing sentiments towards policy:

53% : The targeting has become so precise that next door neighbors streaming the same true crime show on the same streaming service may now be shown different political ads -- based on data about their voting record, party affiliation, age, gender, race or ethnicity, estimated home value, shopping habits or views on gun control.
45% : The quick proliferation of the streaming political messages has prompted some lawmakers and researchers to warn that the ads are outstripping federal regulation and oversight.
37% : Campaigns may employ that data to identify voters concerned about a specific issue -- like guns or abortion -- and hone video messages to them.

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