Q2 2024 Braze Inc Earnings Call

Contributing sentiments towards policy:

71% : Of course, Canvas has been architected the entire time to be incredibly flexible and to enable customers to be able to take action across all of these different places.
60% : And in order to support their movement through that surface area, you need to be able to -- we need to be able to make it easy for them to get new data into Braze and into places where we're going to be able to make sense of it and take action on it quickly.Arjun Rohit BhatiaGot it.
52% : But when you look at -- to take -- to continue with that example, when you look at their paid ad spend, the combination of pulling the growing first-party data sets that they're creating out of data warehouses through something like cloud data ingestion or using a partner like a CDP or (inaudible) CTL provider into Braze and then being able to take action with things like our audience sync capability is not what you would think of as a traditional Braze use case of integrating into a mobile app and sending push notifications.

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