The Trump vibe shift was there for all to see

Contributing sentiments towards policy:

60% : When it comes to levels of enthusiasm, things have also shifted markedly: a YouGov survey two weeks before the 2024 election found 76 per cent of Republican voters would feel "enthusiastic" (rather than merely "satisfied") if Trump were to win (66 per cent of Democrats felt the same about Harris).
52% : This was a positive endorsement of Trump, not a vote for the least bad option.
51% : "Trump," she said.
51% : And so, by way of drawing attention to the shift in tone towards Trump, I would like to offer just one more anecdote.
48% : This time around, only 48 per cent viewed Trump unfavourably, compared with 50 per cent for Harris.
40% : And what all of them had in common was the change in the way that Trump was being discussed.
36% : There seems to still be a reluctance to acknowledge a truth that -- while it might be unpalatable and uncomfortable for some -- it is important to face: the Democrats didn't lose the 2024 election so much as Trump won it.
27% : In the run-up to 2020, things were only marginally less negative: Trump was viewed unfavourably by 57 per cent of voters, and Biden by 50 per cent.
17% : But while the Democrats tried to win on a negative basis again, focusing much of their campaign on maligning Trump, this ended up being an ineffective strategy.
10% : To my shock, despite the fact that none of them had a good word to say about Trump, they all told me they'd be voting either for him or not at all, because of how much they despised Hillary Clinton.

*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.