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Contributing sentiments towards policy:

46% : They are intended to predict the likelihood that an individual agrees or disagrees with a particular party or political stance, like a belief in gun control.
44% : The voter profiles are often enhanced with commercially available details on consumers like: net worth, education level, occupation, home value, number of children in one's household, gun ownership, pet ownership, political donations and hobbies or habits such as cooking, woodworking, gambling or smoking.
42% : Next, profiling firms survey a representative sample of voters, scoring respondents according to their stances on issues like marijuana legalization.
40% :HaystaqDNA, a predictive analytics firm that worked with Barack Obama's 2008 presidential campaign, has posted an extensive catalog with dozens of proprietary scores on taxes, Covid and other issues.

*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.