Financial Times Article RatingWill TikTok campaigns help win the US presidential election?
- Bias Rating
32% Somewhat Conservative
- Reliability
55% ReliableFair
- Policy Leaning
50% Medium Conservative
- Politician Portrayal
18% Positive
Continue For Free
Create your free account to see the in-depth bias analytics and more.
Continue
Continue
By creating an account, you agree to our Terms and Privacy Policy, and subscribe to email updates. Already a member: Log inBias Score Analysis
The A.I. bias rating includes policy and politician portrayal leanings based on the author’s tone found in the article using machine learning. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.
Sentiments
13% Positive
- Liberal
- Conservative
| Sentence | Sentiment | Bias |
|---|---|---|
Unlock this feature by upgrading to the Pro plan. | ||
Reliability Score Analysis
Policy Leaning Analysis
Politician Portrayal Analysis
Bias Meter
Extremely
Liberal
Very
Liberal
Moderately
Liberal
Somewhat Liberal
Center
Somewhat Conservative
Moderately
Conservative
Very
Conservative
Extremely
Conservative
-100%
Liberal
100%
Conservative
Contributing sentiments towards policy:
75% : "The success of Harris's digital campaign has irked Trump, who has insisted on his Truth Social app that he has "the greatest social media program in history".42% : Harris's TikTok strategy is "aspirational for any brand, let alone a politician", where Trump's feels "less native" to TikTok and closer to traditional campaign material, according to Cohen.
42% : Bruesewitz added that the campaign had been "leveraging Trump as a person", for example "through funny TikTok meetups with some of the biggest influencers in the world".
20% : With Trump and Harris running neck and neck as campaigning is in its final stretch, it is unclear whether the candidates' TikTok followings will give them an edge at the ballot box.
16% : Some posts mock Trump for being "weird" and "out of it", or feature clips of Democrats "dragging" or "clapping back" at his policies.
*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.