CBS News Article Rating

Mark Burnett, "The Apprentice" creator, tapped by Trump as special envoy to the U.K.

Dec 21, 2024 View Original Article
  • Bias Rating

    -44% Medium Liberal

  • Reliability

    40% ReliableFair

  • Policy Leaning

    -72% Very Liberal

  • Politician Portrayal

    35% Positive

Bias Score Analysis

The A.I. bias rating includes policy and politician portrayal leanings based on the author’s tone found in the article using machine learning. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.

Sentiments

Overall Sentiment

15% Positive

  •   Liberal
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Bias Meter

Contributing sentiments towards policy:

78% : "With a distinguished career in television production and business, Mark brings a unique blend of diplomatic acumen and international recognition to this important role," Trump announced Saturday.
71% : The show presented Trump Tower to tens of millions of people as a symbol of power and success before Trump launched his first campaign from the building's lobby.
60% : But the show helped again make him a household name -- though Trump severed ties with NBC in 2015, the same year he launched his first White House run.
59% : Burnett, who was born in London, helped produce hits like "Survivor" and "The Voice," but is perhaps best known for teaming up with Trump for "The Apprentice," which first aired on NBC in 2004.
58% : Trump had been well-known in real estate and pop culture circles for decades.
56% : "Mark is known for creating and producing some of the biggest shows in Television History," Trump wrote in his statement on Burnett, listing many of his biggest hits before adding, "most notably, 'The Apprentice'" and noting that Burnett "has won 13 Emmy Awards!"Special envoys are usually picked by presidents for the world's traditional hotspots, including the Middle East -- where Trump has already said he'd like Steven Witkoff to fill the role.
51% : But Trump has announced a series of special envoy positions to several top loyalists ahead of Inauguration Day on Jan. 20, including his former ambassador to Germany Richard Grenell who he chose as envoy for special missions.

*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

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