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Founded in 1979 by Jack Thomas, Adweek was created to serve as a comprehensive resource for professionals in the advertising and marketing industries. Jack Thomas, recognizing the need for a publication that could provide insights and updates on the rapidly evolving world of advertising, launched Adweek to fill this niche. Today, Adweek is owned by Shamrock Capital, a private equity firm that continues to support its mission of delivering industry news and analysis. Adweek covers a wide range of topics related to advertising, marketing, media, and technology. It provides news on the latest trends, campaigns, and innovations in the industry, as well as profiles of influential figures and companies. Based in New York City, Adweek serves a global audience of marketing professionals, offering them valuable insights and tools to stay ahead in their field. The publication is known for its in-depth coverage of the advertising world, including major events like the Super Bowl and Cannes Lions. One interesting fact: A unique aspect of Adweek is its annual "Adweek Hot List," which highlights the most successful and innovative media companies, brands, and individuals in the industry. This list is highly anticipated each year and serves as a benchmark for excellence in advertising and media, showcasing the leaders and trendsetters who are shaping the future of the industry.
Adweek is ranked 4,503 among other media sources and has an average of 1,399,000 monthly visits according to Similar Web.
Adweek has a Bias Score of 2% Center which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.
- Bias Rating