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Bias Meter

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Bias Meter

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Founded in 2007 by Henry Blodget and a team of journalists, Business Insider was created to provide a fresh and engaging approach to business news and analysis. The idea came from Blodget's vision of making complex financial topics accessible and interesting to a wider audience, especially in the digital age. Today, Business Insider is owned by Insider Inc., which has expanded the brand to include various platforms and content types. Based in New York City, Business Insider covers a wide range of topics, including business, technology, finance, politics, and lifestyle. The organization aims to keep its audience informed about significant developments in the business world while also providing insights into how these events impact everyday life. One interesting fact: A unique aspect of Business Insider is that it was one of the first major news websites to focus heavily on digital content, utilizing a mix of articles, infographics, and videos to engage readers. This innovative approach has helped it grow rapidly and become a leading source for business news online.
Business Insider is ranked 125 among other media sources and has an average of 79,010,000 monthly visits according to Similar Web.
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Business Insider has a Bias Score of -44% Medium Liberal which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Good, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -44% Medium Liberal

  • Policy Leanings

    0% Center

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    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    82% negative

Ratings are based on recent news using data science and A.I. technology.