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Bias Meter

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Bias Meter

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Founded in 2002 by Marc Ecko, Complex began as a magazine that focused on the intersection of music, fashion, and pop culture. Marc, an entrepreneur and designer, wanted to create a platform that would celebrate urban culture and provide a voice for the youth. Over the years, Complex has evolved into a multimedia company and is currently owned by Complex Networks, which continues to expand its reach across various digital platforms. Today, Complex covers a wide range of topics, including entertainment, music, sports, style, and pop culture. The site features articles, videos, and interviews that highlight trends and influential figures in these areas. Based in New York City, Complex serves a diverse audience interested in the latest happenings in entertainment and culture. One interesting fact: A unique aspect of Complex is its innovative approach to content creation, particularly through its video series. The site has produced popular shows like "Hot Ones," where celebrities eat spicy wings while answering questions, showcasing a fun and engaging way to connect with audiences. This creative format has helped Complex gain a significant following and become a leader in digital media.
Complex is ranked 1,419 among other media sources and has an average of 7,451,000 monthly visits according to Similar Web.
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Complex has a Bias Score of -24% Somewhat Liberal which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -24% Somewhat Liberal

  • Policy Leanings

    10% Center

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    100%
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    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    70% negative

Ratings are based on recent news using data science and A.I. technology.