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Bias Meter

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100%
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Bias Meter

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Founded in 1970 by Edward Lewis, Clarence O. Smith, and a group of African American entrepreneurs, Essence was created to celebrate and empower Black women through media. The founders came up with the idea after recognizing a lack of representation and coverage of issues important to Black women in mainstream media. Today, Essence is owned by Essence Communications, Inc., which is part of the Essence Ventures group. Based in New York City, Essence covers a wide range of topics including entertainment, politics, beauty, health, and lifestyle, all with a focus on the experiences and interests of Black women. The publication aims to inform and inspire its audience by providing articles, interviews, and resources that reflect their culture and community. One interesting fact: A unique aspect of Essence is its annual festival, the Essence Festival, which celebrates Black culture and features music, empowerment workshops, and discussions, making it one of the largest gatherings of its kind in the United States.
Essence is ranked 1,726 among other media sources and has an average of 4,599,000 monthly visits according to Similar Web.
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Essence has a Bias Score of -2% Center which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Good, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -2% Center

  • Policy Leanings

    12% Somewhat Conservative

    Extremely
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    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

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    Very
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    Conservative

    -100%
    Liberal

    100%
    Conservative

    Good Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    49% positive

Ratings are based on recent news using data science and A.I. technology.