Heavy.com was founded in 2002 by Ari Goldberg, a digital media entrepreneur. Goldberg's idea for the website came from his observation of the growing popularity of online entertainment and pop culture content, particularly among younger audiences. He envisioned creating a platform that would provide a wide range of news, features, and multimedia content focused on topics like entertainment, sports, and technology. Today, Heavy.com is owned by InterActiveCorp (IAC), a multinational media and internet company that acquired the website in 2011. Based in New York City, Heavy.com covers a diverse range of news and entertainment topics, with a particular focus on pop culture, celebrity news, sports, and technology. Their coverage includes breaking news, in-depth features, and opinion pieces on a variety of subjects that appeal to a younger, tech-savvy audience. The website also features extensive coverage of major sporting events, such as the NFL, NBA, and NCAA, as well as entertainment news related to movies, TV shows, music, and gaming. While primarily focused on the United States, Heavy.com also reports on global news and trends that are relevant to its target demographic. One interesting fact: A unique aspect of Heavy.com is its “Viral“ section, which highlights the latest trending content, memes, and social media phenomena. This section taps into the website's understanding of how young people consume and share information online, allowing Heavy.com to quickly identify and capitalize on the most viral and shareable content. By dedicating a specific section to this type of content, the website caters to the interests and behaviors of its younger audience, setting it apart from more traditional news outlets.