HotNewHipHop was founded in 2007 by Saro Derbedrossian, a young entrepreneur with a passion for hip-hop music and culture. Derbedrossian recognized the need for a dedicated platform that would provide up-to-date information on the latest hip-hop releases, news, and trends. He started the website from his bedroom, initially focusing on sharing new music and mixtapes. Over time, HotNewHipHop grew into a comprehensive hip-hop news and media outlet. Today, the website is owned by Derbedrossian's company, 4TWNTY Media Inc., and continues to operate under his leadership. Based in Montreal, Canada, with a significant presence in the United States, HotNewHipHop primarily covers news and content related to hip-hop music and culture. The website features the latest music releases, artist interviews, album reviews, and music videos. They also report on hip-hop-related entertainment news, including celebrity gossip, fashion trends, and lifestyle content. While music is their main focus, HotNewHipHop also covers sports news, particularly basketball, due to its close association with hip-hop culture. The site occasionally touches on social and political issues that intersect with the hip-hop community. One interesting fact: A unique aspect of HotNewHipHop is its innovative “Heat Index“ system. This feature allows users to rate songs and artists, contributing to a dynamic ranking system that helps determine the popularity and quality of new music releases. This user-driven approach to music curation has become a significant part of the site's identity, allowing the hip-hop community to actively participate in shaping the narrative around new and emerging artists.