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Liberal

100%
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Bias Meter

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NBC12 is the online presence of WWBT, a television station that has been serving the Richmond, Virginia area since 1956. The station was founded by Larus & Brother Company, a local tobacco firm, which saw an opportunity to diversify its business interests by entering the growing television market. The idea behind WWBT was to provide local news, entertainment, and community-focused programming to the Richmond metropolitan area. Today, NBC12 is owned and operated by Gray Television, a media company that owns and operates television stations and digital properties across the United States. Based in Richmond, Virginia, NBC12 covers a wide range of news topics, including local and state politics, community events, weather, sports, and entertainment. The station provides comprehensive coverage of the Richmond metropolitan area, as well as surrounding counties in central Virginia. In addition to its television broadcasts, NBC12 maintains a strong online presence through its website, nbc12.com, where viewers can access live streams, on-demand video content, and written articles on various topics affecting the local community. One interesting fact: A unique aspect of NBC12 is its long-standing commitment to investigative journalism through its “12 On Your Side“ consumer advocacy program. This initiative has been running for over three decades, helping viewers resolve issues with businesses, government agencies, and other organizations. The program has become a trusted resource for the community, often leading to policy changes and increased consumer protections in the Richmond area.
NBC12 is ranked N/A among other media sources and has an average of 2,821,000 monthly visits according to Similar Web.
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NBC12 has a Bias Score of 2% Center which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    2% Center

  • Policy Leanings

    6% Center

    Extremely
    Liberal

    Very
    Liberal

    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

    Very
    Conservative

    Extremely
    Conservative

    -100%
    Liberal

    100%
    Conservative

    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    100% negative

Ratings are based on recent news using data science and A.I. technology.