NBC15 is the online presence of WMTV, a television station that has been serving the Madison, Wisconsin area since 1953. The station was founded by Gerald A. Bartell, a local businessman and radio station owner, who saw the potential in the emerging television market. Bartell's vision was to create a local television station that could provide news, entertainment, and community-focused programming to the growing Madison area. Today, NBC15 is owned and operated by Gray Television, a media company that owns and operates television stations and digital properties across the United States. Based in Madison, Wisconsin, NBC15 covers a wide range of news topics, including local and state politics, community events, weather, sports, and entertainment. The station provides comprehensive coverage of the Madison metropolitan area, as well as surrounding counties in south-central Wisconsin. In addition to its television broadcasts, NBC15 maintains a strong online presence through its website, nbc15.com, where viewers can access live streams, on-demand video content, and written articles on various topics affecting the local community. One interesting fact: A unique aspect of NBC15 is its commitment to community service through its “Making A Difference“ initiative. This program highlights local individuals and organizations that are working to improve their communities, and often partners with these groups to organize volunteer events and fundraisers. This focus on community engagement has helped NBC15 maintain a strong connection with its viewers and establish itself as more than just a news source, but as an active participant in the local community.