Indy100 is a digital news and entertainment platform that was launched in 2016 by Independent Digital News and Media, a subsidiary of the Independent Media Group. The idea for Indy100 came from the parent company's desire to create a news source that would appeal to a younger, more socially-engaged audience, particularly those who consume news primarily through social media and digital platforms. Based in the United Kingdom, Indy100 covers a diverse range of topics, including politics, entertainment, lifestyle, and viral internet trends. The website's content is designed to be engaging, shareable, and easily digestible, with a focus on providing readers with a mix of news, analysis, and lighthearted content. While Indy100's primary audience is based in the UK, the website also attracts readers from around the world who are interested in the latest trends and discussions happening on social media and the internet. One interesting fact: A unique aspect of Indy100 is its strong emphasis on user-generated content and social media engagement. The website actively encourages its readers to share their own stories, opinions, and viral content, and often features reader-submitted material alongside its own original reporting. This approach helps to foster a sense of community and interactivity, setting Indy100 apart from more traditional news outlets that may have a more one-way, top-down approach to content creation and distribution.