InsideHook was founded in 2013 by a team of media and technology professionals who saw an opportunity to create a lifestyle and entertainment news platform tailored specifically for urban, professional men. The idea for InsideHook came from the founders' recognition that this demographic was underserved by existing media outlets, which often focused on a broader or more general audience. The founders aimed to provide this niche audience with curated, high-quality content that would inform and inspire their daily lives. Today, InsideHook is owned by Recurrent Ventures, a media and technology company that operates a portfolio of digital brands. Based in New York City, InsideHook covers a wide range of topics that are relevant to its target audience, including style, travel, food and drink, technology, and entertainment. The website's content is designed to be engaging, informative, and aspirational, providing readers with insights, recommendations, and insider knowledge on the latest trends and experiences. While InsideHook's focus is primarily on lifestyle and leisure-related news, the publication also occasionally covers broader cultural and social issues that intersect with its core areas of interest. One interesting fact: A unique aspect of InsideHook is its commitment to creating original, high-quality video content. The publication has a dedicated team of videographers and producers who work to bring its stories to life through visually compelling and entertaining videos. This emphasis on video content sets InsideHook apart from many other lifestyle and entertainment news sources, which may rely more heavily on written articles or aggregated content. The publication's investment in video production reflects its understanding of the evolving media consumption habits of its target audience.