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Bias Meter

Extremely
Liberal

Very
Liberal

Somewhat Liberal

Center

Somewhat Conservative

Very
Conservative

Extremely
Conservative

-100%
Liberal

100%
Conservative

Bias Meter

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Formerly known as Business Insider, Insider is a global online news platform founded in 2007 by Kevin P. Ryan, Henry Blodget, and Dwight Merriman. Today, owned by Axel Springer SE, Insider offers a diverse and engaging mix of content on business and finance, technology, lifestyle, politics, and trendy stories. Insider is known for bold and unfiltered reporting, engaging storytelling, strong focus on visual content and active social media presence. It is currently owned by Axel Springer SE and is headquartered in New York City.
Insider is ranked N/A among other media sources and has an average of 53,300,000 monthly visits according to Similar Web.
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Insider has a Bias Score of -40% Somewhat Liberal which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Good, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -40% Somewhat Liberal

  • Reliability
    80% Reliable Good
  • Policy Leanings

    -12% Somewhat Liberal

    Extremely
    Liberal

    Very
    Liberal

    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

    Very
    Conservative

    Extremely
    Conservative

    -100%
    Liberal

    100%
    Conservative

    Good Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    46% negative

Ratings are based on recent news using data science and A.I. technology.