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Bias Meter

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Liberal

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Center

Somewhat Conservative

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Extremely
Conservative

-100%
Liberal

100%
Conservative

Bias Meter

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KMBC, Kansas City's leading news source, has been a trusted name in journalism since its founding in 1953 by the pioneering William T. Kemper, Sr. Located in the heart of the Midwest, KMBC has been dedicated to delivering comprehensive news coverage, spanning Politics, Sports, Trendy Stories, and more, to the vibrant communities of the region. Known for its commitment to quality reporting and community engagement, KMBC has become a household name in Kansas City. Today, KMBC is proud to continue its tradition of excellence under the ownership of Hearst Television, maintaining a strong online presence at kmbc.com and ensuring that the heartland stays informed and connected with the latest news and stories that matter most.
KMBC is ranked N/A among other media sources and has an average of 3,274,000 monthly visits according to Similar Web.
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KMBC has a Bias Score of -4% Center which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Fair, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -4% Center

  • Reliability
    43% Reliable Fair
  • Policy Leanings

    32% Somewhat Conservative

    Extremely
    Liberal

    Very
    Liberal

    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

    Very
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    Extremely
    Conservative

    -100%
    Liberal

    100%
    Conservative

    Fair Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    41% negative

Ratings are based on recent news using data science and A.I. technology.