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Bias Meter

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Bias Meter

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Founded in 1953 by Robert W. Wormington, KMBC.com was established to bring comprehensive news coverage to the Kansas City area. Robert, driven by a passion for journalism and the growing influence of television, launched the station with the goal of providing timely and reliable news to the local community. The idea was to create a platform that could deliver important news and information to residents in an engaging and accessible way. Today, KMBC.com is owned by Hearst Television, a leading media company in the United States. KMBC.com covers a wide range of news topics, including sports, politics, entertainment, and local events. They are based in Kansas City, Missouri, and have become a trusted source of news for the community. Their coverage extends beyond local news, offering insights into national and international events as well. One interesting fact: An interesting fact about KMBC.com is that it was one of the first television stations in the region to broadcast in color, marking a significant milestone in the evolution of television news and enhancing the viewing experience for its audience.
KMBC is ranked N/A among other media sources and has an average of 3,274,000 monthly visits according to Similar Web.
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KMBC has a Bias Score of -4% Center which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -4% Center

  • Policy Leanings

    24% Somewhat Conservative

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    -100%
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    100%
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    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    41% negative

Ratings are based on recent news using data science and A.I. technology.