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KOB was founded in 1948 as KOAT-TV by the Albuquerque Broadcasting Company, a group of local business leaders who recognized the potential of television to serve the Albuquerque community. The idea came from their vision to create a television station that could provide local news, entertainment, and community-focused programming to the growing population of New Mexico's largest city. Today, KOB is owned by Hubbard Broadcasting, a family-owned media company that operates television and radio stations across the United States. Based in Albuquerque, New Mexico, KOB covers a wide range of news and information relevant to the local community and the broader state of New Mexico. The station's website features reporting on local politics, business, sports, weather, and community events. KOB also provides coverage of national and international news that impacts its viewers. The station has become known for its comprehensive weather reporting, particularly during the severe weather events that frequently affect the region, such as wildfires, dust storms, and winter storms. KOB's programming includes a mix of news updates, weather forecasts, sports coverage, and human-interest stories that reflect the diverse interests of its New Mexico audience. One interesting fact: A unique aspect of KOB is its long-standing commitment to investigative journalism. The station has a dedicated team of investigative reporters who delve into complex issues, uncover wrongdoing, and hold local and state authorities accountable. KOB's investigative reporting has led to significant changes in policies and the exposure of corruption, making it a trusted source of in-depth, impactful journalism for the people of New Mexico. This dedication to investigative reporting sets KOB apart and demonstrates its role as a watchdog for the community it serves.
KOB 4 is ranked N/A among other media sources and has an average of 1,829,000 monthly visits according to Similar Web.
KOB 4 has a Bias Score of 42% Medium Conservative which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.
- Bias Rating