Understand the bias, discover the truth in your news. Get Started

Bias Meter

Extremely
Liberal

Very
Liberal

Somewhat Liberal

Center

Somewhat Conservative

Very
Conservative

Extremely
Conservative

-100%
Liberal

100%
Conservative

Bias Meter

  • Ranking
  • Blog
  • Contact
  • Creations
KOB was founded in 1948 as KOAT-TV by the Albuquerque Broadcasting Company, a group of local business leaders who recognized the potential of television to serve the Albuquerque community. The idea came from their vision to create a television station that could provide local news, entertainment, and community-focused programming to the growing population of New Mexico's largest city. Today, KOB is owned by Hubbard Broadcasting, a family-owned media company that operates television and radio stations across the United States. Based in Albuquerque, New Mexico, KOB covers a wide range of news and information relevant to the local community and the broader state of New Mexico. The station's website features reporting on local politics, business, sports, weather, and community events. KOB also provides coverage of national and international news that impacts its viewers. The station has become known for its comprehensive weather reporting, particularly during the severe weather events that frequently affect the region, such as wildfires, dust storms, and winter storms. KOB's programming includes a mix of news updates, weather forecasts, sports coverage, and human-interest stories that reflect the diverse interests of its New Mexico audience. One interesting fact: A unique aspect of KOB is its long-standing commitment to investigative journalism. The station has a dedicated team of investigative reporters who delve into complex issues, uncover wrongdoing, and hold local and state authorities accountable. KOB's investigative reporting has led to significant changes in policies and the exposure of corruption, making it a trusted source of in-depth, impactful journalism for the people of New Mexico. This dedication to investigative reporting sets KOB apart and demonstrates its role as a watchdog for the community it serves.
KOB 4 is ranked N/A among other media sources and has an average of 1,829,000 monthly visits according to Similar Web.
Follow

KOB 4 has a Bias Score of 42% Medium Conservative which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    42% Medium Conservative

  • Policy Leanings

    24% Somewhat Conservative

    Extremely
    Liberal

    Very
    Liberal

    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

    Very
    Conservative

    Extremely
    Conservative

    -100%
    Liberal

    100%
    Conservative

    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    100% negative

Ratings are based on recent news using data science and A.I. technology.