Understand the bias, discover the truth in your news. Get Started

Bias Meter

Extremely
Liberal

Very
Liberal

Somewhat Liberal

Center

Somewhat Conservative

Very
Conservative

Extremely
Conservative

-100%
Liberal

100%
Conservative

Bias Meter

  • Ranking
  • Blog
  • Contact
  • Creations
Luton Today was founded in 2000 as the online presence of the Luton News, a local newspaper that has been serving the Luton area since 1855. The website was created by Johnston Press, a British regional newspaper publisher, to bring local news to the digital age and reach a wider audience. The idea behind Luton Today was to provide residents of Luton and surrounding areas with up-to-date local news and information in an easily accessible online format. Today, Luton Today is owned by National World plc, which acquired JPI Media (formerly Johnston Press) in 2021. Based in Luton, Bedfordshire, England, Luton Today covers a wide range of local news and events in Luton and the surrounding areas. The website provides coverage of local politics, community events, crime reports, sports (with a particular focus on Luton Town Football Club), business news, and entertainment. While its primary focus is on local news, Luton Today also reports on national stories that are relevant to its readership. The publication serves as a key source of information for residents of Luton and nearby communities, offering both online articles and a weekly print edition. One interesting fact: A unique aspect of Luton Today is its connection to Luton's rich aviation history. The website regularly features articles and historical pieces about Luton Airport, which played a significant role in the town's development. From its origins as a base for the Royal Air Force during World War II to its current status as one of London's major airports, Luton Today has documented the airport's evolution and its impact on the local community, making it a valuable resource for those interested in the town's aeronautical heritage.
Luton Online is ranked 7,268 among other media sources and has an average of 582,218 monthly visits according to Similar Web.
Follow

Luton Online has a Bias Score of -4% Center which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -4% Center

  • Policy Leanings

    -4% Center

    Extremely
    Liberal

    Very
    Liberal

    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

    Very
    Conservative

    Extremely
    Conservative

    -100%
    Liberal

    100%
    Conservative

    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    N/A

Ratings are based on recent news using data science and A.I. technology.