NBC DFW is the online presence of KXAS-TV, a television station that has been serving the Dallas-Fort Worth area since 1948. The station was founded by Amon G. Carter, a prominent Fort Worth businessman and publisher of the Fort Worth Star-Telegram newspaper. Carter saw an opportunity to bring television service to North Texas and launched WBAP-TV (later renamed KXAS) as the first television station in Texas and the Southwest. The idea behind the station was to provide local news and entertainment programming to the rapidly growing Dallas-Fort Worth metroplex. Today, NBC DFW is owned and operated by NBCUniversal, a subsidiary of Comcast Corporation. Based in Fort Worth, Texas, NBC DFW covers a wide range of news topics, including local and national politics, community events, weather, sports, and entertainment. The station provides extensive coverage of the Dallas-Fort Worth metroplex and surrounding areas in North Texas. Given its location in one of the largest and most diverse metropolitan areas in the United States, NBC DFW reports on a variety of issues affecting urban and suburban communities, from education and transportation to business and technology. The station also places a strong emphasis on severe weather coverage, particularly during tornado season. In addition to its television broadcasts, NBC DFW maintains a robust online presence through its website, nbcdfw.com, where viewers can access live streams, on-demand video content, and written articles. One interesting fact: A unique aspect of NBC DFW is its historical connection to the development of color television. In 1954, WBAP-TV (now KXAS) became the first station in the Southwest to broadcast in color. The station's early adoption of color technology was due in part to its affiliation with NBC, which was at the forefront of color television development. This pioneering spirit has continued throughout the station's history, with NBC DFW often being among the first in the region to adopt new broadcasting technologies and techniques.