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Bias Meter

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NBC Los Angeles is the online presence of KNBC, a television station that has been serving the Los Angeles area since 1949. The station was founded by the National Broadcasting Company (NBC) as part of its expansion into local markets across the United States. The idea behind KNBC was to provide comprehensive news coverage and entertainment programming to the rapidly growing Los Angeles metropolitan area. Today, NBC Los Angeles is owned and operated by NBCUniversal, a subsidiary of Comcast Corporation. Based in Universal City, California, NBC Los Angeles covers a wide range of news topics, including local and national politics, community events, weather, sports, and entertainment. Given its location in the heart of the entertainment industry, the station places a strong emphasis on Hollywood news and celebrity coverage. NBC Los Angeles also provides extensive reporting on issues affecting the diverse communities within Southern California, including Los Angeles, Orange, San Bernardino, Riverside, and Ventura counties. In addition to its television broadcasts, NBC Los Angeles maintains a robust online presence through its website, nbclosangeles.com, where viewers can access live streams, on-demand video content, and written articles. One interesting fact: A unique aspect of NBC Los Angeles is its innovative use of technology in news gathering and reporting. The station was one of the first in the country to implement drone journalism, using unmanned aerial vehicles to capture footage for news stories. This technology has allowed NBC Los Angeles to provide viewers with unique perspectives on breaking news events, natural disasters, and other significant occurrences in the region.
NBC is ranked 3,665 among other media sources and has an average of 2,293,000 monthly visits according to Similar Web.
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NBC has a Bias Score of -38% Somewhat Liberal which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -38% Somewhat Liberal

  • Policy Leanings

    0% Center

    Extremely
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    Moderately
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    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

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    -100%
    Liberal

    100%
    Conservative

    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    30% negative

Ratings are based on recent news using data science and A.I. technology.