KSAL was founded in 1937 by R.J. Laubengayer, a local businessman and radio enthusiast. Laubengayer saw the potential of radio broadcasting to serve the Salina, Kansas community with news, information, and entertainment. The station's call letters, KSAL, were chosen to represent “Kansas Salina.“ Over the years, KSAL has changed ownership several times. Today, KSAL is owned by Alpha Media, a large radio broadcasting company that operates numerous stations across the United States. Based in Salina, Kansas, KSAL covers a wide range of local and regional news topics, including community events, local government, education, business, and sports. The station provides a mix of news updates, talk shows, and music programming. KSAL is particularly known for its coverage of local sports, including high school and college athletics. While their primary focus is on local news and events in Salina and the surrounding areas, they also cover state and national news relevant to their listeners. The station maintains both a radio broadcast and a digital presence through its website, ksal.com, where they provide news articles, podcasts, and live streaming. One interesting fact: A unique aspect of KSAL is its long-standing commitment to agriculture news and information. Given its location in the heart of Kansas farm country, KSAL has been providing specialized agricultural programming for decades. This includes daily market reports, weather forecasts tailored for farmers, and coverage of agricultural issues and events. This focus on agriculture has made KSAL an essential resource for the farming community in central Kansas, going beyond typical local news coverage to serve a specific and vital sector of its audience.