Noozhawk was founded in 2007 by Bill Macfadyen, a veteran journalist with over 30 years of experience in the news industry. Macfadyen created Noozhawk to provide a fresh, online-only approach to local news coverage in Santa Barbara County, California. The idea came from his belief that traditional print media was not adapting quickly enough to the digital age, and there was a need for a more responsive, community-focused news outlet. Today, Noozhawk is still owned and operated by Macfadyen and his team of local journalists. Based in Santa Barbara, California, Noozhawk covers a wide range of local news topics, including politics, business, education, crime, sports, and community events. The website focuses primarily on issues and stories relevant to Santa Barbara County and the surrounding areas, providing in-depth coverage of local government decisions, school board meetings, and community initiatives. One interesting fact: A unique aspect of Noozhawk is its name, which comes from a combination of “news“ and “blackhawk,“ a nod to the red-tailed hawks common in the Santa Barbara area. This creative naming reflects the website's commitment to local identity and its goal of soaring above traditional news sources to provide a bird's-eye view of community happenings.