Perez Hilton was founded in 2004 by Mario Armando Lavandeira Jr., who adopted the pseudonym Perez Hilton. The idea came to Lavandeira when he wrote a piece criticizing George W. Bush, couldn't find a publisher, and decided to create his own platform. Initially launched as PageSixSixSix.com, the site was later renamed PerezHilton.com. Today, Perez Hilton is owned and operated solely by Lavandeira, who serves as the Editor-in-Chief and publisher. Based in Los Angeles, California, Perez Hilton primarily covers celebrity gossip, entertainment news, and pop culture trends. The site features daily updates on celebrities, including their personal lives, careers, and controversies. The blog has expanded its reach through various platforms, including print, digital, podcasting, TV, video, and social media. **One interesting fact**: Lavandeira is widely regarded as one of the pionners of the "influener" trade, blogging and reporting on celebrity news on a daily basis even before the advent of social media, where information on these topics is now widely dispersed and consumed by the masses.