Founded in 2006 by Lisa Sugar and her husband Brian Sugar, POPSUGAR began as a pop culture and celebrity blog. Lisa, who was working in advertising at the time, started writing about entertainment and celebrities as a creative outlet. The blog quickly gained popularity, leading Lisa to quit her job and turn it into a full-fledged media company. In 2019, POPSUGAR was acquired by Group Nine Media, which was later acquired by Vox Media in 2022. Today, Vox Media owns and operates POPSUGAR as part of its digital media portfolio. POPSUGAR, headquartered in San Francisco with offices in New York, Los Angeles, and London, covers a wide range of topics including entertainment, fashion, beauty, fitness, food, and lifestyle. The website aims to provide upbeat, positive content for a primarily female audience, offering everything from celebrity news and fashion trends to workout tips and recipes. **One interesting fact**: An intriguing aspect of POPSUGAR is its expansion beyond digital media into commerce and events. The company has launched its own beauty line, created subscription boxes, and even hosts an annual festival called POPSUGAR Playground, demonstrating its ability to leverage its brand across multiple platforms and revenue streams.