SheKnows was founded in 1999 by Kyle Cox and his wife, Betsy Bailey Cox. The couple started the website as a resource for mothers, aiming to provide information and support for women navigating parenthood and family life. The idea for SheKnows came from Betsy's personal experiences as a new mother and her desire to create a platform where women could find reliable information and connect with others facing similar challenges. In 2012, SheKnows was acquired by Penske Media Corporation (PMC), a digital media company that owns various entertainment and lifestyle brands. Today, SheKnows operates under the PMC umbrella. Based in the United States, SheKnows covers a wide range of topics primarily focused on women's interests and lifestyle. The website provides content on parenting, relationships, health and wellness, food and recipes, entertainment, and celebrity news. While not a traditional news outlet, SheKnows does cover current events and social issues that are relevant to its target audience. The site features articles, videos, and interactive content designed to inform, entertain, and engage its readers. SheKnows also offers a platform for user-generated content, allowing women to share their own stories and experiences. One interesting fact: A unique aspect of SheKnows is its annual SheKnows Media Blogher conference, which has become one of the largest gatherings of women content creators and entrepreneurs in the world. This conference, which began in 2005, brings together thousands of bloggers, social media influencers, and industry professionals for networking, learning, and inspiration. The event has featured high-profile speakers including former U.S. Presidents, celebrities, and business leaders, demonstrating SheKnows' influence and reach within the women's digital media space.