Shift Frequency was founded in 2012 by Gillian MacBeth-Louthan, a spiritual teacher and author. MacBeth-Louthan established the website with the goal of providing alternative perspectives on various topics, including spirituality, consciousness, and global events. The idea for Shift Frequency came from her desire to create a platform that would offer information and viewpoints that she felt were underrepresented in mainstream media. Today, Shift Frequency continues to be owned and operated by Gillian MacBeth-Louthan, who serves as its primary curator and editor. Based primarily online, Shift Frequency covers a wide range of topics that go beyond traditional news categories. The website aggregates and shares content related to alternative health, spirituality, metaphysics, and unconventional interpretations of world events. While not focused on typical news categories like sports or entertainment, Shift Frequency does touch on political and social issues, often from non-mainstream perspectives. The site features articles, videos, and other media from various sources, aiming to provide its readers with information and ideas that challenge conventional narratives. Although the exact location of its operations is not specified, Shift Frequency appears to have a global perspective in its content curation. One interesting fact: A unique aspect of Shift Frequency is its integration of numerology and astrology into its content curation process. The website often features articles and interpretations that connect current events or spiritual concepts to astrological alignments or numerological patterns. This unconventional approach to information sharing sets Shift Frequency apart from more traditional news aggregators and reflects its founder's background in spiritual and metaphysical studies.