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Bias Meter

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Sky Television, owned by Rupert Murdoch at the time, created Sky Sports in 1991, establishing dedicated sports channels in Sky's network to appease the growing appetite for live sports coverage, particularly football. Sky Sports played a crucial role in the formation of the Premier League in 1992, securing exclusive broadcasting rights that would transform both the channel and English football. Today, Sky Sports is owned by Comcast, which acquired Sky Group in 2018. Sky Sports covers a wide range of sports, including football, cricket, Formula 1, golf, rugby, boxing, and more. Based in the United Kingdom, the network has expanded to include multiple channels dedicated to specific sports and events. Sky Sports has become synonymous with comprehensive sports coverage, offering live matches, analysis, news, and documentaries. Their flagship program, Soccer Saturday, has become a cultural institution for football fans across the UK and Ireland. **One interesting fact**: A unique aspect of Sky Sports is its role in revolutionizing sports broadcasting technology. In 1999, Sky Sports launched Sky Sports Active, one of the first interactive television services in the world. This allowed viewers to access additional on-screen statistics, choose alternate camera angles, and watch replays during live Premier League matches, setting a new standard for sports viewing experiences.
SkySports is ranked N/A among other media sources and has an average of 68,040,000 monthly visits according to Similar Web.
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SkySports has a Bias Score of 42% Medium Conservative which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

Note: SkySports is a news aggregator and may have limited or no original political articles.
  • Bias Rating

    42% Medium Conservative

  • Policy Leanings

    42% Medium Conservative

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    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    7% positive

Ratings are based on recent news using data science and A.I. technology.