Founded in 1999 by Michael Rosenthal, Peggy Clifford, Deborah Daly, and Judy Swartz, the Santa Monica Mirro is a weekly community newspaper for the Santa Monica, CA community. Rosenthal, the driving force behind the publication, envisioned the Mirror as a forum for community service and a platform for diverse voices from the local area. The idea came from recognizing the need for comprehensive local coverage after the closure of the city's previous newspaper. Today, the Santa Monica Mirror is owned and operated by Mirror Media Group, with Thomas Montemer serving as the publisher. The Santa Monica Mirror covers a wide range of local news topics, including politics, community events, arts and culture, entertainment, and business developments in Santa Monica and the surrounding areas. The publication has expanded its reach through digital platforms, offering daily updates on its website and producing video content such as The Santa Monica Beat and The Seven Days Show. The Mirror has become a go-to source for residents seeking information about local happenings and city developments. **One interesting fact**: A unique aspect of the Santa Monica Mirror is its connection to the film industry. In 2012, the publication's parent company, A&E Networks, won a Pulitzer Prize for editorial cartooning, marking the first time in the category's history that the award went to an artist whose work appeared exclusively online rather than in print.