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-100%
Liberal

100%
Conservative

Bias Meter

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Founded in 2000 by the Independent Newspapers Limited (INL), a media company owned by News Corp Australia, Stuff has grown to become New Zealand's leading online news platform and a major player in the country's media landscape. Currently owned by Sinead Boucher, Stuff offers a diverse mix of content, including breaking news on major local and international events, in depth analysis and commentary on New Zealand politics, comprehensive coverage of New Zealand and international sporting events, insightful reporting on New Zealand’s economy, financial markets, and business trends, engaging features on food, travel, arts, culture, and entertainment, regional news, and human-interest stories. Stuff is known for its dominance in New Zealand’s online news market, its focus on local news, its commitment to high quality journalism, and its digital innovation. It is headquartered in Wellington, New Zealand.
Stuff is ranked 278 among other media sources and has an average of 37,480,000 monthly visits according to Similar Web.
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Stuff has a Bias Score of -12% Somewhat Liberal which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Fair, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -12% Somewhat Liberal

  • Reliability
    40% Reliable Fair
  • Policy Leanings

    -16% Somewhat Liberal

    Extremely
    Liberal

    Very
    Liberal

    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

    Very
    Conservative

    Extremely
    Conservative

    -100%
    Liberal

    100%
    Conservative

    Fair Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    57% negative

Ratings are based on recent news using data science and A.I. technology.