StyleCaster was founded in 2008 by brothers Ari and David Goldberg, along with their friends Brandon Perlman and Maverick Carter. The idea for StyleCaster came from a simple dinner conversation when Brandon suggested creating a platform that would answer two common questions people ask every morning: "What's the temperature?" and "What do I wear?" The founders saw an opportunity to combine weather information with outfit recommendations, filling a gap in the digital media landscape. In 2014, StyleCaster was acquired by SheMedia, LLC, which is now part of Penske Media Corporation. Today, StyleCaster primarily focuses on fashion, beauty, and lifestyle content. The website covers a wide range of topics including celebrity style, beauty trends, home decor, weddings, travel, food and drink, health and fitness, and relationships. Based in New York City, StyleCaster has become a popular digital destination for style-conscious readers looking for daily fashion inspiration and lifestyle tips. The site also features shopping guides and product recommendations. **One interesting fact**: Despite starting as a fashion and style-focused platform, StyleCaster has evolved to include a significant technology component. In 2013, the company acquired Makeover Solutions, a beauty tech company, which allowed StyleCaster to offer interactive beauty tools to its readers and other publishers. This acquisition helped StyleCaster transform from a traditional media company into a data-driven beauty and fashion platform, providing valuable insights to brands and retailers in the beauty industry.