The Fresh Toast was founded in 2016 by JJ McKay, a media entrepreneur who saw an opportunity to create a lifestyle platform that would cover cannabis-related topics in a mainstream, approachable manner. McKay's idea was to provide informative and entertaining content about cannabis culture, health, and legalization, alongside general lifestyle topics, to reach a broader audience beyond traditional cannabis enthusiasts. The Fresh Toast remains independently owned and operated under McKay's leadership. Today, The Fresh Toast covers a wide range of topics including cannabis news, health and wellness, entertainment, celebrity culture, and lifestyle trends. While cannabis-related content is a significant focus, the site also features articles on general pop culture, relationships, food, and technology. Based in the United States, The Fresh Toast has a team of writers and contributors who provide diverse perspectives on both cannabis-specific and general interest topics, aiming to inform and entertain their readers. One interesting fact: Despite its focus on cannabis culture, The Fresh Toast has gained recognition from mainstream media and has partnerships with several major news outlets. This collaboration allows The Fresh Toast to syndicate its cannabis-related content to a wider audience, helping to normalize discussions about cannabis in more traditional media spaces.