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Bias Meter

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The Morning Call was founded in 1883 by Samuel S. Woolever, a local businessman and community leader in Allentown, Pennsylvania. Woolever's idea was to create a daily newspaper that would serve the growing population of the Lehigh Valley region, providing comprehensive coverage of local news, events, and issues. Over the decades, The Morning Call has remained a prominent fixture in the local media landscape, and it is currently owned by Tribune Publishing, a major media conglomerate. The Morning Call covers a wide range of topics relevant to the Lehigh Valley, including local government, community events, sports (with a focus on high school and college teams), business, arts and culture, and lifestyle content. Based in Allentown, the newspaper serves readers in the surrounding areas, including Bethlehem, Easton, and other communities in the region. The Morning Call also maintains a strong online presence through its website, mcall.com, allowing it to reach a broader audience beyond its print circulation. One interesting fact: Despite its relatively small geographic coverage area, The Morning Call has a long history of investigative journalism and has been recognized for its in-depth reporting on local issues. The newspaper has won numerous awards from the Pennsylvania NewsMedia Association, demonstrating its commitment to quality journalism and serving the needs of its community.
The Morning Call is ranked 4,406 among other media sources and has an average of 1,446,000 monthly visits according to Similar Web.
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The Morning Call has a Bias Score of -2% Center which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -2% Center

  • Policy Leanings

    2% Center

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    Center

    Somewhat Conservative

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    Conservative

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    -100%
    Liberal

    100%
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    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    100% negative

Ratings are based on recent news using data science and A.I. technology.