Understand the bias, discover the truth in your news. Get Started

Bias Meter

Extremely
Liberal

Very
Liberal

Somewhat Liberal

Center

Somewhat Conservative

Very
Conservative

Extremely
Conservative

-100%
Liberal

100%
Conservative

Bias Meter

How the Rating is Determined
  • Profile
Follow

The UK Sun has a Bias Score of 26% Somewhat Right which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    26% Somewhat Right

  • Policy Leanings

    28% Somewhat Right

    Extremely
    Liberal

    Very
    Liberal

    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

    Very
    Conservative

    Extremely
    Conservative

    -100%
    Liberal

    100%
    Conservative

    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    14% negative

The UK Sun Editorial Patterns

The UK Sun’s coverage of political topics often reflects a Somewhat Right bias with consistent patterns in phrasing, source selection, and thematic focus that are Lean Right. While the outlet strives for journalistic standards as a whole, many of its journalists reflect personal convictions through the choice of issues, framing, and word usage. This content analysis examines how The UK Sun handles liberal and conservative issues and evaluates its language choices and editorial tendencies.

Coverage of Liberal vs. Conservative Topics

The UK Sun’s coverage frequently favors conservative viewpoints and examines liberal policies with more criticism. Economic risks, immigration, and law-and-order topics are among the most common emphases in its headlines. And while topics vary, there is a prevalent pattern in space, quotations from conservative sources compared to liberal or third-party sources.

Expand The UK Sun Editorial Patterns

The UK Sun Bias Analysis

The UK Sun was first published in 1855 and later transformed into its current tabloid format under Rupert Murdoch in 1969. The paper is based in London and published by News UK, a division of News Corp. According to SimilarWeb, The UK Sun is the seventh biggest outlet in the UK with 62.8 million monthly visits. Bold, attention-grabbing headlines on everyday issues have made the paper a relevant site in the country’s media landscape.

Today, the path through which news reaches its audience is evolving rapidly. The University of Oxford reports that in the last 11 years, social media has seen a steady increase as a source of news, while TV, print, and even online papers have seen a slow decline. The Electoral Commission responds to this trend with data showing that most users still perceive social media as less reliable than television or radio. However, The UK Sun reaches readers through direct searches and organic searches, with social media making up only 3.2% of its traffic.

Bar chart comparing percentages of news source usage: Social media (30%, 38%), Television (75%, 75%), and Radio (81%, 82%) for two different groups.

Source: Electoral Commission

Expand The UK Sun Bias Analysis

The UK Sun Reliability Analysis

Is The UK Sun Reliable?

The UK Sun’s conservative stance and tabloid style give it cultural influence but lower reliability ratings compared to broadsheets. Its reporting uses bold headlines and emotional framing rather than building credibility through data and policy analysts. This approach keeps it relevant in a fragmented media landscape, yet raises concerns about accuracy and selective coverage. Broader trust data underscores this tension. The Electoral Commission (2024) found that while reliance on social media for news is rising, 80% of users report encountering misinformation online. Numbers like this are reflective of widespread skepticism toward information sources today.

Concerns over digital manipulation intensify these dynamics. A 2024 Cornell University study revealed that 90% of people worry about deepfakes, though few feel confident in detecting them. The UK Sun has devoted extensive coverage to the spread of deepfakes, echoing these anxieties and amplifying public fears. However, its quick, tabloid-style analysis rarely goes beyond highlighting risks. Articles emphasize urgency, caution, and the negative impacts of misinformation. At Biasly, our analyses go further by evaluating both media bias and reliability, helping readers approach outlets like The UK Sun with clarity in a landscape shaped by distrust and digital threats.

Expand The UK Sun Reliability Analysis

Additional Insights

News Source Comparison

When it comes to news source comparison, The UK Sun is often evaluated alongside other British outlets such as The Independent. Unlike The UK Sun, The Independent carries a somewhat left bias rating and maintains a stronger reliability score. While The Independent is centrist on many government spending issues, The UK Sun typically prioritizes conservative perspectives on taxation, regulation, and economic growth.

On social issues, however, The Independent often appeals to liberal-leaning audiences, covering abortion, affirmative action, and border control with progressive framing. For example, the headline Hong Kong sends ‘humiliating’ message to Chinese leadership with record low election turnout” expresses explicit support for Hong Kong’s position in international affairs. This contrasts with The UK Sun’s coverage, which frequently frames foreign and domestic policy decisions in alignment with right-leaning populist narratives. Readers comparing media bias may weigh The UK Sun’s conservative framing against The Independent’s more liberal-leaning coverage, both reflected on our Media Bias Chart.

Expand Additional Insights

Frequently Asked Questions

Is The UK Sun considered left or right-leaning?
Has The UK Sun been accused of fake news or misinformation?
How does Biasly determine bias in news sources?
Is The UK Sun reliable for fact-based reporting?
Ratings are based on recent news using data science and A.I. technology.