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100%
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WSFA-TV, known as WSFA 12 News, was launched in 1954 by the Broadcasting Company of the South, a subsidiary of the Montgomery-based insurance company, Southland Life Insurance Co. Today, WSFA-TV is owned by Gray Television, a major player in the broadcasting industry that owns and operates television stations and digital assets across the United States.Headquartered in Montgomery, Alabama, WSFA covers a comprehensive range of news categories including Local and Regional News, Politics, Sports, Health, and Entertainment. The station is committed to providing timely and relevant news to the communities of Central and South Alabama, keeping them well-informed about issues and events that are pertinent to their daily lives.One interesting fact: In its early days, WSFA-TV was the first television station in Montgomery to telecast live from remote locations. This enabled the station to deliver on-the-spot news coverage, bringing a new level of immediacy and engagement to its broadcasts. This pioneering spirit is a testament to WSFA's commitment to innovation in local news coverage.
WSFA 12 is ranked N/A among other media sources and has an average of 2,506,000 monthly visits according to Similar Web.
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WSFA 12 has a Bias Score of -2% Center which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Fair, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -2% Center

  • Reliability
    56% Reliable Fair
  • Policy Leanings

    -6% Center

    Extremely
    Liberal

    Very
    Liberal

    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

    Very
    Conservative

    Extremely
    Conservative

    -100%
    Liberal

    100%
    Conservative

    Fair Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    67% positive

Ratings are based on recent news using data science and A.I. technology.